In our ongoing series, “Digital Menu Board Makeovers: Insights & Best Practices,” we examine Freshii’s digital menu board implementation at the Fashion Outlets of Chicago in Rosemont, IL. While Freshii’s commitment to health-focused, nutritious meals is evident, there are opportunities to enhance the effectiveness of their digital menu boards.
Creative Design
Freshii’s digital menu boards span the width of the back wall, complemented by a vibrant green soffit above and bright printed posters below. However, the abundance of visual elements can overshadow the digital menu boards, diluting their impact. To create a stronger brand aesthetic, consider simplifying the surrounding visuals and focusing on a cohesive design that highlights the digital menu content.
Organization
The current layout presents clean elements but lacks emphasis on key items. Incorporating larger, vibrant images of signature dishes can draw attention to popular offerings and guide customer choices. Additionally, organizing the menu into clear categories with distinct headings can improve navigation and readability.
Physical Setup
The digital menu boards are well integrated into the restaurant’s design. However, ensuring that the digital displays are the focal point is crucial. This can be achieved by adjusting the brightness and contrast of the screens to stand out against the surrounding decor and by minimizing competing visual elements.
Recommendations
To enhance the effectiveness of Freshii’s digital menu boards, consider the following strategies:
- Simplify Surrounding Visuals: Reduce competing elements around the digital menu boards to allow them to stand out and capture customer attention.
- Highlight Key Items: Use high-quality images and strategic placement to showcase popular or high-margin items, guiding customer choices effectively.
- Optimize Display Settings: Adjust screen brightness and contrast to ensure readability and prominence, making the digital menus the central focus.
By implementing these enhancements, Freshii can improve customer engagement and satisfaction through more effective digital menu board presentations.
For personalized guidance on optimizing your digital menu boards, connect with a SmarterSign expert today.