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Why SmarterSign? Because you deserve a Smarter solution

We empower business to manage digital signage across multiple locations with ease

Since 2006, SmarterSign has been making digital signage solutions easy, powerful, and cost-effective for big and small brands all over the world.

What makes us different?

At SmarterSign, we believe that great digital signage is about more than just technology—it's about creating meaningful connections. That’s why we combine cutting-edge software with personalized services to help your organization scale and succeed.

SmarterSign’s core focus has always been providing software and services that are:

  • Easy to use: Designed for non-technical users to manage signage effortlessly.
  • Powerful and flexible: Capable of adapting to customer needs, from small businesses to large-scale operations.
  • Cost-effective: Offering a high-value solution without the excessive costs often associated with digital transformation.

"SmarterSign has transformed the way we display our menu in the restaurants. The user-friendly interface allows us to make updates quickly and efficiently. What really sets SmarterSign apart, though, is their dedicated support team. Whenever we’ve needed assistance, they’ve been prompt and helpful, ensuring everything runs smoothly. The combination of great software and exceptional customer service has made our digital signage a true success."

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Julia Scotto, Tony's Tacos

The SmarterSign Advantage: Software + Services

Scalable Solutions:
Whether you have 5 locations or 5,000, our platform grows with you and helps you grow.

Unparalleled Service:
Every step of the way, SmarterSign is here to help make sure every aspect of your digital signage is done right.

User-Friendly Software:
Intuitive tools mean you don't need to be a tech expert or a designer to get incredible results. 

Managing digital signage across multiple locations can be complex, but it doesn’t have to be. SmarterSign’s centralized platform ensures consistent messaging and branding while allowing for localized customization at each location.

How it all began (our origin story)

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First New York City Office - 2009

SmarterSign was founded in 2006 by Peter Anselmo and brothers Gregg and Michael Zinn.

At the time, businesses faced two limited options: hardware companies  lacked sophisticated content control capabilities, and software providers required significant expertise to manage. Neither approach fully leveraged the benefits digital signage promised—such as real-time content updates, cost-effective replacements for print signage, and smooth transitions to digital operations.

As seasoned professionals from technology and business consulting backgrounds, the SmarterSign founders set out to solve these issues by creating a platform that was both powerful and intuitive. Their goal was to deliver a system that would allow businesses to control their digital signage entirely in-house without needing extensive technical knowledge or outside consultants. The focus was clear: ease of use, flexibility, and cost-efficiency. From day one, SmarterSign’s platform was designed as a cloud-based SaaS solution, an approach that was ahead of its time in the early 2000s.

Over the years, SmarterSign has built a diverse client base across various industries, with a primary focus on food service (representing 60% of their business), providing digital menu boards for chains such as Junior’s Cheesecakes, Dallas BBQ, and Dairy Queen franchisees. Other key markets include corporate communications, retail, digital billboards (DooH), and hospitality, serving prominent clients like Hilton and Hyatt hotels.

STRATEGY & SUPPORT
 

Expert support based in the USA—if you ever need it.

Since the early days of SmarterSign, we've had a strong focus on customer service. We understand that your restaurant menus are mission-critical, and we're here to make sure they are optimized for your operation.

Always-on performance.
We proudly maintain 99.99% uptime and offer expert live customer support, just in case.
Toll-free Live Support

Knowledgeable US based staff you can actually talk to.

Email Support
Communicate with our expert staff via email.

Live Chat
Talk directly with our team through our chat support.

Self-Service Knowledge Base
Browse our searchable online support tool

service
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Capterra short list
  • "Overall, this is a really nice piece of software that is very helpful for us in our communication efforts with our members throughout the year."
  • "SmarterSign helps us communicate and share information in a fun and attention getting way."
  • "I like the simplicity and user friendly design. I like how I can get availability of the screens very quickly."