If you’re using BrightSign players for your digital signage but need software that’s easier for your team to manage, this article is for you.
I’m Peter Anselmo, CTO and co-founder of SmarterSign. For nearly 20 years, we’ve helped thousands of companies deploy digital signage networks that effectively communicate with their customers and employees. While there are many options for digital signage players, one of the most popular choices is BrightSign. These players have a strong reputation for reliability, but the software used to manage them often presents a challenge for businesses.
Why BrightSign Players Are a Popular Choice
BrightSign has been a leader in digital signage hardware for years, providing durable, well-built devices that can run reliably for a long time. These sleek purple boxes mount neatly behind a screen, making them a great choice for businesses that need a solid, long-term solution. However, while the hardware is dependable, one of the most common frustrations we hear from users is about the software they use to manage their content.
The Challenge with BrightSign Software
I recently spoke with a museum in Ohio that relies on BrightSign players and BrightAuthor software to display content throughout their building. While they had no complaints about the players themselves, they found the learning curve for BrightAuthor too steep for their staff. As a result, only one or two trained individuals were responsible for making content updates—creating bottlenecks when quick changes were needed. For example, when bad weather forced them to cancel an outdoor event, they struggled to update their signage in real time.
This is a common issue we hear from businesses, which is why we made sure SmarterSign supports BrightSign players.
A Simpler, More Powerful Solution
At SmarterSign, we believe that software should be easy to use without sacrificing powerful enterprise features. One of my favorite quotes from Alan Kay sums it up perfectly:
“Simple things should be simple, and complex things should be possible.”
That philosophy has been a core principle at SmarterSign since we started working with our first client in 2006.
With SmarterSign, you get a platform that balances simplicity with advanced capabilities. Features like enterprise logins, user permissions, and advanced scheduling allow businesses to tailor access to specific team members. When employees log in, they only see the tools and features relevant to their role, reducing complexity and ensuring efficiency.
Getting Started with SmarterSign on BrightSign
If you’re currently using BrightSign players and want to see how SmarterSign can improve your workflow, you can schedule a call with me or my team. We’ll discuss how you’re using BrightSign today, any challenges you’re facing, and what a smooth migration plan would look like.
We also offer a free trial of SmarterSign Manager, allowing you to explore our content creation tools, scheduling features, and even test SmarterSign Player software on your BrightSign device.
If you’re ready for an easier way to manage your BrightSign digital signage, schedule a call with us or start your free trial today.