--- title: Make Digital Menu Boards Great description: Small changes can often make a big impact with digital menu boards. Here are a few things you can try without a designer, strategy team, or tech team. image: https://smartersign.com/hubfs/AI-Generated%20Media/Images/a%20digital%20menu%20board%20in%20a%20busy%20fast%20food%20restaurant%20colors%20are%20hues%20of%20blues%2c%20oranges%2c%20and%20grays.jpeg --- [Skip to content](https://smartersign.com/articles/make-digital-menu-boards-great#main-content) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 888-907-6278 | [Talk with an Expert](https://smartersign.com/contact) [![SmarterSign-Logo-NoPill-Grey](https://smartersign.com/hs-fs/hubfs/SmarterSign-Logo-NoPill-Grey.png?width=250&height=25&name=SmarterSign-Logo-NoPill-Grey.png)](https://smartersign.com/) - Our Solutions RESTAURANT DIGITAL SIGNAGE [Digital Menu Boards](https://smartersign.com/digital-menu-boards)   [Enterprise Digital Menu Boards for Food Service Management](https://smartersign.com/digital-menu-boards-for-food-service-management)   [Digital Drive-Thru](https://smartersign.com/drive-thru-digital-menu-boards/) INTEGRATIONS [Square POS](https://smartersign.com/square) [Clover POS](https://smartersign.com/clover/) [Heartland POS](https://smartersign.com/heartland/) DIGITAL SIGNAGE BY INDUSTRY [Corporate Communications](https://smartersign.com/corporate-office-digital-signage) [Education (K-12/Higher Ed)](https://smartersign.com/education-digital-signage/) [Retail and Wholesale](https://smartersign.com/retail-digital-signage) [Hotels and Hospitality](https://smartersign.com/hotel-digital-signage/) [Hospitals and Healthcare](https://smartersign.com/hospital-digital-signage/) [Digital Out of Home (DooH)](https://smartersign.com/digital-billboards/) [Flight Information Displays](https://smartersign.com/smartersign-flightboard/) WHO WE SERVE Since 2006 SmarterSign has been providing digital signage and digital menu boards to a wide range of industries. 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Here are a few things you can try without a designer, strategy team, or tech team. ![Picture of Gregg Zinn](https://smartersign.com/hs-fs/hubfs/GZ-headshot-1.png?width=40&name=GZ-headshot-1.png)   by Gregg Zinn on: January 20, 2021 Share [Share this page on Facebook](http://www.facebook.com/share.php?u=https://smartersign.com/articles/make-digital-menu-boards-great) [Share this page on Facebook](https://twitter.com/intent/tweet?url=https://smartersign.com/articles/make-digital-menu-boards-great) [Share this page on Facebook](http://www.linkedin.com/shareArticle?mini=true&url=https://smartersign.com/articles/make-digital-menu-boards-great) If your restaurant has been using [digital menu boards](https://www.smartersign.com/digital-menu-boards/) for awhile, great! Most likely, you’ve already seen a return on your investment. One of the benefits of digital menu boards is the ability to test ideas quickly and see the impact on your profit and sales. Experts from Technomic recently outlined 7 restaurant industry trends. Restaurant operators have more information on their customers—spending trends, pricing, etc. “As a result, restaurants will turn to dynamic pricing to provide of-the-moment deals on overstocked items, charge higher prices at peak times, and even adjust prices by location.” We often tell our clients that small changes can often make a big impact on your bottom line. Here are a few things you can try without a designer, strategy team, or tech team.   #### Remove the currency symbol to increase your check size [Cornell University’s Center for Hospitality Research](https://sha.cornell.edu/centers-institutes/chr/) studied the impact of the currency symbol used on menus. They discovered that **diners spent 8% more when the dollar sign ($) was removed** from the menu. With [digital menu boards](https://www.smartersign.com/digital-menu-boards/), this change can be made in minutes. In most cases, a small change like this would not require any menu board redesign.  Remember to track when you made the change and for how long you’ll monitor it before analyzing the results. #### Improve Your Menu Board Content Using descriptive menu labels can increase sales by 25%, so test different adjectives and menu item descriptions. - Identify trends and incorporate them into your labels & descriptions. For example, things like cage-free eggs and non-GMO may make a big impact on your customer. - Since customers are scanning and not ***reading*** your menu, you’ll want to use adjectives that make them stop, read, and have a mouth-watering impact. The goal is for your guest to stop and focus on your words—then buy. - If you use brand-name ingredients (e.g., Godiva chocolate cake), make sure the content reflects it. It increases the perception of quality and customer satisfaction. - Invest in high-quality imagery that reflects your product. Also, make sure that your imagery reflects your product. #### Highlight High-Margin Items Through Placement, Color, and Design Stand back and look at your digital menu boards from the customer’s perspective. What stands out? Does your design succeed in focusing the user on the items YOU want to sell? Simple changes like reordering items, adding a border around an item you want to highlight, or even changing the font color can hold the customer’s attention and persuade him to purchase. If you’re using imagery, does the imagery reflect your product? Studies show that including imagery next to menu items increased sales by 30%. Want to learn more? [Reach out to a digital signage expert today.](https://smartersign.com/schedule-time-today) [![SmarterSign-Logo-NoPill-Grey](https://smartersign.com/hs-fs/hubfs/SmarterSign-Logo-NoPill-Grey.png?width=250&height=25&name=SmarterSign-Logo-NoPill-Grey.png "SmarterSign-Logo-NoPill-Grey")](http:///) Since 2006, SmarterSign is known for providing innovative, easy-to-use, real-time digital signage solutions tailored for hospitality, retail, corporate communications, and DooH markets.  [facebook-f icon](https://www.facebook.com/smartersign) [linkedin-in icon](https://www.linkedin.com/company/smartersign/) [twitter icon](https://www.x.com/smartersign) [instagram icon](https://www.instagram.com/smartersign) About SmarterSign [Home](https://smartersign.com/?hsLang=en) [Why Us](https://smartersign.com/about-us/?hsLang=en) [Articles & News](https://smartersign.com/articles?hsLang=en) [Screen Buyers Guide](https://smartersign.com/articles/digital-signage-screen-buyers-guide?hsLang=en) [Become a Reseller](https://smartersign.com/reseller?hsLang=en) [Contact Us](https://smartersign.com/contact?hsLang=en) Our Solutions [Digital Menu Boards](https://smartersign.com/digital-menu-boards?hsLang=en) [Digital Drive-Thru Signage](https://smartersign.com/drive-thru-digital-menu-boards/?hsLang=en) [Corporate Digital Signage](https://smartersign.com/corporate-office-digital-signage?hsLang=en) [Education Digital Signage](https://smartersign.com/education-digital-signage?hsLang=en) [Retail Digital Signage](https://smartersign.com/retail-digital-signage?hsLang=en) [Hotel Digital Signage](https://smartersign.com/hotel-digital-signage?hsLang=en) [Hospital Digital Signage](https://smartersign.com/hospital-digital-signage?hsLang=en) [Flight Information Displays](https://smartersign.com/smartersign-flightboard/?hsLang=en) [Digital Out-of-Home (DooH)](https://smartersign.com/digital-billboards/?hsLang=en) NEW YORK 150 Motor Parkway Suite 401 Hauppauge, NY 11788 CHICAGO 5400 Prairie Stone Parkway Suite 108 Hoffman Estates, IL 60192 Copyright © 2026, SmarterSign | [Privacy Policy](https://smartersign.com/privacy-policy-terms?hsLang=eng) | [Site Terms & Conditions](https://smartersign.com/terms-conditions-smartersign?hsLang=eng) ![](https://www.facebook.com/tr?id=294088002057327&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Gregg Zinn", "url" : "https://smartersign.com/articles/author/gregg-zinn" }, "dateModified" : "2024-12-19T01:27:25.479Z", "datePublished" : "2021-01-20T18:00:00.000Z", "headline" : "Make Digital Menu Boards Great", "image" : [ "https://smartersign.com/hubfs/AI-Generated%20Media/Images/a%20digital%20menu%20board%20in%20a%20busy%20fast%20food%20restaurant%20colors%20are%20hues%20of%20blues%2c%20oranges%2c%20and%20grays.jpeg" ], "mainEntityOfPage" : { "@id" : "https://smartersign.com/articles/make-digital-menu-boards-great", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://smartersign.com/hubfs/SmarterSign%20Orange%20Drk%20Grey.png" }, "name" : "SmarterSign" } } ```