There has never been a time when efficiency has been so important. For restaurant operators there is an important tool that can make the difference between success and failure. This tool is Digital Menu Boards. In this post I will explore the key differences between traditional menu boards and digital menu boards. The latest evolution of menu boards is the solution you need to increase sales, engage customers and optimize your operation.
Flexibility and Customization
With digital menu boards, you can easily make changes on the fly. For example, let’s say you’re a coffee shop owner and you’ve decided to add a new flavor of latte to your menu. With a digital menu board, you can update the menu to reflect the new flavor in minutes, without having to wait for a new batch of printed menus. In contrast, a printed menu would require you to create and print a new batch of menus, which can be time-consuming and expensive.
Dynamic Content
One of the biggest advantages of digital menu boards is the ability to display dynamic content. For instance, you can use animations or videos to showcase your food and drink items in action, helping to catch your customers’ attention. You can see very nice examples of this in many of the larger QSRs, who used a digital menu board to display high-definition images of their items, sides, promotions and more, enticing customers to try them. People definitely order with their eyes and dynamic visuals help to make that process highly effective.
Cost-Effective
Digital menu boards can help reduce long-term costs. Suppose you’re a restaurant owner who needs to change the price of a menu item. Instead of reprinting menus, you can update the digital menu board in minutes, saving money on printing and labor costs. This way, you can adjust menu items and prices as frequently as you like, without any extra cost.
For more information you can read our article: How Much Do Digital Menu Boards Cost?
Improved Customer Experience
Digital menu boards are more engaging and more customizable than traditional print menus. One key function of digital menu boards is the scheduling of day parts. Being able to have the right content on your menu for the optimal business opportunity is crucial to success. Print menus never offered the ability to do this. We have seen incredible increases in top-line sales, average ticket price, and average ordering time when schedules are used effectively.
Eco-Friendly
Digital menu boards are a more sustainable option than printed menus. They reduce paper waste and ink usage, making them more environmentally friendly. Not having to reprint menus with each change makes you a good environmental citizen. With digital menu boards you will reduce your carbon footprint. As a result, you can reduce the amount of paper and ink used in your menus and have a more sustainable business.
In conclusion, digital menu boards offer a lot of benefits over printed menus. They offer greater flexibility, dynamic content, cost-effectiveness, an improved customer experience, and are eco-friendly. Now is the time to make the move to digital menu boards. You owe it to yourself to make the move and go digital now. Try a free trial of SmarterSign and see how easy it is!
